More analysis can help us to focus on exactly when the iPhone 17 series will go on sale, from the announcement of the keynote onwards.

Pre-orders usually open at 8 a.m. EST/5 p.m. PST, so unless you're in Europe, you'll need to be up early to stake your claim on one. Otherwise, you might be in for a longer wait, as popular models and colors frequently come in and out of stock, sometimes leaving users to wait months for their phone to arrive.

Discover the anticipated launch and release dates for Apple's iPhone 17 series, including the iPhone 17 Air and iPhone 17 Pro, alongside new Apple Watch and AirPods Pro models.