The research firm says Apple is likely to pass on some of the increased costs from US import tariffs directly to customers.

The iPhone 17 price may be higher than that of the iPhone 16, according to a new report, citing changes in tariffs and the company's biggest overhaul in years.

Apple could increase the prices of its upcoming iPhone 17 series. The company has so far kept iPhone prices unchanged for the ...

Rumors of a bigger screen could be overshadowed by how much tariffs could affect prices. Here's what else to expect.

Purism, which makes the Liberty Phone in Carlsbad, Calif. using American components, is an anomaly in an industry where ...

For years now, Apple has launched the base model iPhone at $799 – but in 2025, more and more signs are pointing towards ...

Supply chains hinted that Apple WAS preparing to launch a home security camera in 2026. Will it be announced at WWDC, or did it die with the new US tariffs?

But the risk goes much deeper. Apple hasn't ramped up enough on data centers, which means the company doesn't have the infrastructure support required to internally run an AI ecosystem like its ...

Counterpoint has more than halved the smartphone growth rates it was forecasting for this year, and now expects US ...

Trump's tariff plans are still in doubt legally but they've already had significant impacts on certain products.

Apple is still around a $3 trillion market cap despite its poor start this year. But with a lower valuation, it's trading at ...