News

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ...
The Hollywood Reporter1y
Ryan Reynolds’ Maximum Effort Renews First-Look Deal Paramount
Paramount Pictures has renewed its first look development deal with Ryan Reynolds ’ Maximum Effort Productions for another three years. The latest deal, to run through to Dec. 2026 and cover ...
TheWrap2y
Ryan Reynolds' Maximum Effort Signs First-Look Deal With FuboTV - The Wrap
Ryan Reynolds' Maximum Effort production company has signed a first-look deal with FuboTV for unscripted content, and will operate a dedicated channel.
Ryan Reynolds Is Indirectly Involved in Coldplay Kiss Cam Incident
The Coldplay kiss cam drama has now also pulled in Ryan Reynolds’ company, Maximum Effort. With Gwyneth Paltrow having ...
Variety2y
Ryan Reynolds' Maximum Effort, FuboTV Production Deal - Variety
Maximum Effort, the production and advertising company co-founded by Ryan Reynolds and George Dewey, inked a multiyear, first-look deal for unscripted content with subscription-TV streamer ...