NASCAR's Chief Media and Revenue Officer has congratulated Amazon Prime after it welcomed younger fans to the sport, while ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

If you told a NASCAR fan from the 1950s, 60s, or even the 70s that they could watch their favorite drivers tear around ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

NASCAR Amazon Prime viewership splits fans: rising ratings, younger audiences, but backlash grows as older fans feel left out ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Steve Phelps heaped praise on Amazon Prime's entry into NASCAR after their viewership numbers more than doubled what industry insiders predicted.

Amazon Prime Video's five-week run is over and TNT shows the next five Cup races, starting this week at Atlanta. Trucks, ARCA ...

Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...