We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

Through a unique private-public partnership “Sesame Street” will be available on both Netflix and PBS beginning later this year

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name changed to Max two years ago.

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin and keeping Max—it will relaunch itself as HBO Max.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

IT: Chapter One and IT Chapter Two: were directed by Andy Muschietti, who is also the creator of this upcoming HBO Max adaptation. He's joined by his sister Barbara Muschietti and IT: Chapter Two ’s screenwriter, Jason Fuchs, who serve as co-creators on the nine-part series.