Campaign Brief Asia

McCann Singapore reimagines Ramadan for BlueBand with “Night of Power” campaign

McCann Singapore has created a new Ramadan campaign, titled "Night of Power" for BlueBand in Indonesia and Malaysia, encouraging families to rethink what it truly means to be "full" during the holy ...
Campaign Brief Asia

MAD STARS 2026 opens for entries

MAD STARS, a global marketing and advertising awards program, has officially opened its 2026 call for entries. Now in its 19th edition, MAD STARS invites creative work from around the world that ...
Campaign Brief Asia

Louvre Abu Dhabi and Publicis make art unmissable with cultural wayfinding campaign

In an oversaturated tourism landscape, where many attractions feel distant from Louvre Abu Dhabi, both geographically and ...
Campaign Brief Asia

Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury President line-up, bringing together an exceptional group of global leaders to define ...
Campaign Brief Asia

Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3

Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according to the 2025 AutoVision Global Automotive Brand Value Evaluation Report. According ...
Campaign Brief Asia

The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market

The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts and cultural understanding. These conversations aim to inspire those whose careers ...