The jury of client-side marketers at Campaign's Agency of The Year Middle East 2025 have shared a shortlist of 146 out of 173 ...

Corporate communications executive Dima Zalatimo writes on the shifts in MENA's comms strategies to maintain credibility in ...

Born Creators has announced the appointment of Fadi Saad as Chief Growth Officer for the Middle East and North Africa (MENA).

Frank Porter appoints Shakespeare Communications as its PR partner for the Middle East with a strong mandate for media relations.

CIQ Agency and Xawiya Studios' S. Akheel Hassan Bilgrami shares his take on how the creative industry needs to refocus its ...

The billups team reflects on their first year in-market and shares what brands should prepare for ahead of 2026.

Moyasar has launched a strategic rebrand developed in partnership with Founders Makers, redefining how financial infrastructure ...

WonderEight's Hasan Jaber shares the need for brands to understand the mindset behind Saudi Arabia’s new generation of real ...

"Trust your heart’s own experience with music, and that instinct may be your brand’s biggest asset," WithFeeling's John ...

A deep dive into Taj Hotels' new sonic identity which aims to capture the brand's ability to evolve while preserving its ...

Liwa Content.Driven’s Choubal reflects on AI in creativity, noting that while tools can produce output, storytelling comes ...

The Tawuniya campaign allowed the hero video’s message of national unity to stand on its own, creating a more genuine ...