Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.

Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year ...

Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and ...

Google's expansion of Search and Shopping ads will open new opportunities for businesses to reach users during early, ...

Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities ...

Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink ...

Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.