The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists ...

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

In an omnichannel environment, managing and selling ads is becoming too complex for humans to handle alone. That’s why many ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

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Dappier ensures that chatbot responses using Benzinga’s data link back to the original source, and it also shares ad revenue ...

Instead of trying to reduce hallucinations, AI startup Springboards intentionally generates inaccurate, absurd outputs to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...