Once overlooked by advertisers, Reddit is rapidly emerging as a powerful and authentic platform that's challenging brands to ...

Milkbasket, an early-morning grocery delivery app, has unveiled its latest brand campaign, ‘Door Bell Ki Chow Chow, No More ...

Mark Read is to step down as chief executive of WPP after seven years in the role and more than 30 years of working at the British agency group. Read will stay in the role until December 2025 to ...

Fundamental’s key executives unpack why chasing Lions isn’t their current ambition — spotlighting indie focus, profitability, ...

EXCLUSIVE: Dentsu Media CEO Tommy Li has stepped down and was reportedly in police custody, as China’s media rebate probe ...

Our weekly roundup of the latest appointments and account wins news from Hashtag Orange, PRCAI, Probo, and many more.

Articles written by Junaid Shaikh ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

Fundamental brings the stirring fourth instalment of Urban Company’s influential 'Dignity of Labour' platform. Carefully crafted with the restraint of realism, the new short film unobtrusively but ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...