McDonald's Singapore has teamed up with the popular video game franchise Minecraft to introduce limited-time meals and ...

MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week, we unpacked the rise of “Ghiblification” and ...

A recent report by TikTok titled the "What's next report?" highlighted that 68% of TikTok users said that brands should use ...

Samsung Electronics Singapore has promoted Lynn Chong to the role of head of marketing.

GrabCab, a subsidiary of Grab Rentals and sister company of GrabCar, has been awarded a street-hailing service operator ...

Nearly 75% of performance marketers are experiencing diminishing returns on social media ad spend. In fact, returns decline ...

Puneet Pal Singh, director of communications for Cisco, APAC, Japan and China, has stepped down after seven years with the ...

Haraku Ramen Halal, an Indonesian noodle brand under the Ismaya Group, is setting a new standard in both gaming and dining with the launch of its limited-edition product, "The one noodle".

The way brands connect with consumers have evolved over the years. From the days of TVCs and telemarketing, to influencer marketing and unique experiences featuring Instagrammable spots, the way in ...

MARKETING-INTERACTIVE is continuing its "Women who lead" podcast series, celebrating the powerful female leaders in the agency industry across the region.

YouTube and Shopee have partnered to launch the Shopping Affiliate Program in Singapore, aiming to create new business opportunities for Shopee sellers and content creators.

Public relations agency Ellerton & Co. has expanded into the Philippines. The expansion marks a significant milestone for the agency and underscores its commitment to delivering high-impact ...