On Thursday’s earnings call, Procter & Gamble CEO Shailesh Jejurikar and CFO Andre Schulten said the company’s “innovation” is supported by sharper consumer comms.

Agency tasked with driving tourism ahead of 2026 World Cup and America 250.

Cignetti, a Chipotle superfan, is the first coach to have an official menu item at the chain after winning the national championship with Indiana University.

The agency is supporting SailGP’s races in Bermuda, New York and Halifax, Nova Scotia.

Experts say UK group has "quality and scale" but agency valuations are under pressure because of wider market.

Hershey. It’s Your Happy Place marks the chocolate maker’s first major creative push since 2018, launching ahead of the Winter Olympics.

Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick CEO, North America and global president ...

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How many petition signatures resulted from Lush’s 9-day regional campaign to end the death penalty in California?

Brands are already tapping into archetypes of the modern classics. Last week, Dos Equis resurrected its Most Interesting Man ...

As Hollywood feuds over "toxic mom groups," Stonyfield enters the chat with a cheeky campaign that positions its yogurt as the antidote to toxicity in food — and friendship.