As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...

Myntra's 'Ek Aur Shaadi' campaign depicted the energetic chaos of Indian weddings nationwide through a witty, star-studded film. By humorously spotlighting guest outfit challenges, it aimed to shift ...

This year’s IPL appears to be wide open, with 65% of fans predicting a new winner. Royal Challengers Bangalore led fan ...

This year’s IPL appears to be wide open, with 65% of fans predicting a new winner. Royal Challengers Bangalore led fan ...

Once a hushed topic, lingerie shopping in India has become more open and informed. Zivame’s consistent marketing and ...

Are the Abby Awards evolving into a more inclusive and representative platform, signalling a positive shift in the ...

To run ads on Threads, advertisers must have a Threads profile connected via Instagram. Importantly, Threads ads won’t run in ...

A marked increase in hiring was recorded over the past two to three quarters, with major recruiters including Accenture, ...

Abhijat Bharadwaj, CCO, Dentsu Creative Isobar, discusses why India keeps missing the mark at Cannes by watering down its ...

In this article, we take a look at how advertising has evolved from reinforcing harmful stereotypes to becoming a powerful tool in destigmatising mental health through empathy, inclusivity, and honest ...