The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

ahead of Sonic Racing: CrossWorlds, Sega might be teasing some sort of collaboration with the energy drink company Red Bull. On social media, Sonic's official accounts are showing a rally car ...

Update [Thu 22nd May 2025, 3:55am]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

Sega partners with Red Bull and rally driver Brandon Semenuk to unveil the 'Sonic Racing Around the World' campaign.

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

That’s exactly what Kelvin Momo and Adam Howard are navigating in the lead-up to Red Bull Symphonic 2025, where Amapiano meets orchestra in a one-of-a-kind sonic experience. “I’ve never work ...