The curious minds at Aperture analyze how Temu’s Super Bowl ad campaign became a cultural flashpoint and marketing coup.

To try to convince merchants in China to refocus on European consumers, Shein, Temu and TikTok turned to the same tactics ...

Temu is contending with the loss of a tariff exemption for small packages. (Geoffrey Swaine/Zuma Press) PDD, the Chinese parent of popular bargain online seller Temu, said its profit dropped ...