WBD's streaming boss JB Perrette said messaging around the Max password sharing initiative will start getting "firmer and more visible to subscribers over the months to come." So far a password sharing crackdown is limited to the U.

Warner Bros. Discovery isn't cracking down on all Max freeloaders immediately, so those borrowing a log-in to catch up on "The White Lotus" have time.

Max's messaging to users on password sharing will get "more assertive" starting later in 2025, Warner Bros. Discovery exec JB Perrette said.