WhatIs a Cougar XR7? During the model's 30-year lifespan nearly 3 million Cougars were produced, but the best ones were churned out between 1967 and 1970. Think of the Cougar as Mercury's luxury ...

Do you ever wonder how certain people buy one car and keep it forever? Me also, and this 1968 Mercury Cougar XR-7 is one of those rare machines that seems to bend the years out of shape. Showing just ...

If you’re a Mercury Cougar fan, we just found another late 60s example for you to drool over. It is a 1968 XR7 model with the GT-E option package and a 428 ci Cobra Jet V8 engine, which is mated to a ...

Chad has been a muscle car and classic truck lover since he could walk. The classic vehicles from the '60s and '70s are the best in his eyes, but he is more than willing to give the new technology a ...

A teal 1968 Mercury Cougar XR-7 restomod features a 347 stroker V8, Tremec 5-speed, and vintage looks with upgraded power and comfort. A beautifully restored and upgraded 1968 Mercury Cougar XR-7 is ...

We’ll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse.

Mark Dienes of Chesterland, Ohio, is the latest member of his family to own this unique '68 Cougar XR-7. It was purchased new by his grandfather and then given to Mark and his father Al in 1978 to be ...

Wisconsin-based hot rod builders Ring Brothers are known for their resto mods. Mike and Jim Ring specialize in taking old cars and revitalizing them with modern components. Their latest project is a ...

This custom 1968 Mercury Cougar as a fastback gives a glimpse of what could have been but wasn’t. Perhaps back in the day it was understood that only the Mustang could have such a design, but one has ...

It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...