It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

Do you ever wonder how certain people buy one car and keep it forever? Me also, and this 1968 Mercury Cougar XR-7 is one of those rare machines that seems to bend the years out of shape. Showing just ...

If you’re a Mercury Cougar fan, we just found another late 60s example for you to drool over. It is a 1968 XR7 model with the GT-E option package and a 428 ci Cobra Jet V8 engine, which is mated to a ...

This is a 1968 cougar. This is a base model cougar, but whoever ordered it ordered the GT package made by Mercury, a division of Ford. The Cougar was their version of the wildly popular Mustang. It's ...

We’ll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse.

WhatIs a Cougar XR7? During the model's 30-year lifespan nearly 3 million Cougars were produced, but the best ones were churned out between 1967 and 1970. Think of the Cougar as Mercury's luxury ...