As countless books compete for readers' attention, book marketing is a critical component in the journey of a book from creation to consumption. So, how can authors best bridge their ideas and their ...

My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200. Book ...

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, but book marketer might be one of the ...

Marketing moves at breakneck speed, and trying to keep up can get exhausting. Read these 4 books to make sure your marketing is timeless. Yet, many people forget there are some principles of marketing ...

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when ...

Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary ...

NPR's Ayesha Rascoe speaks with writer and New York magazine journalist Bridget Read about her new book, 'Little Bosses Everywhere.' It's an exploration of the world of multi-level marketing.