As CTV changes how people consume content beyond the big screen, AI is simultaneously changing the way advertisers design, plan, activate and measure campaigns. Together, these two changes mean ...

Neil Young was angry when he sat down to write the lyrics to 1988’s “This Note’s for You.” Throughout the decade, he’d seen everyone from Eric Clapton and Michael Jackson to David Bowie and Tina ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand its reach, flexibility and ability to drive measurable outcomes. What’s ...

Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...

The holidays and cars share a special place in advertising history. From snowy drives through twinkling neighborhoods to families embarking on seasonal road trips, some commercials became cultural ...

Poor commercial real estate. Fewer investors want to touch it after being burned by falling property values in recent years. They have better options anyway. Why settle for 7% annual returns on real ...

Good day, and welcome to the Magnite Q3 2025 Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nick in ...

EXCLUSIVE: Alan Cumming‘s Just For Laughs gala special is set for Canada’s Crave and CTV Comedy. One Night Out with Alan Cumming, filmed live in front of an audience during the Just For Laughs ...

NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...