James Sommerville OBE, once a beneficiary of The King’s Trust, led its rebranding, designing a new logo symbolizing ...

As a result, on 4 April 1975, Microsoft was born. Soon after, the company secured a deal to provide the operating system for ...

With 37 years of experience in graphic design, I have witnessed its evolution from hand-drawn ... Think of iconic brands like Coca-Cola, which doesn’t just sell a soft drink but an experience.

Listen to The Why Podcast on how to be authentic in the workplace.

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the ...

In the garages of NASCAR, the partnership between drivers and sponsors has often defined eras. The post NASCAR Star Kyle ...

The world's most valuable companies understand that a logo is worth more than a thousand words and billions in brand equity. I've studied the evolution of logos from companies like Apple, Coca-Cola, ...

The Houston Astros are the first Major League Baseball team in 2025 to launch their new Nike City Connect uniform with the introduction of Nike City Connect 2.0, another space-themed uniform with a ...

They range from the fanciful ‘Whatever your consumers believe it to be’ to the ill-informed ‘It’s the logo’. In my brand management ... Great brands such as Nike, Apple, Microsoft, Lego and Coca-Cola ...

Consider the evolution of the Starbucks logo ... Avoiding design trends and fads can help ensure the logo's longevity. The logo of Coca-Cola is a classic example of a timeless logo. Despite minor ...