As REFY's Brow Sculpt gets a reformulation, our head of beauty Zoe explains why she'll never stray from the celebrity-loved ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

Left: The singer-songwriter Gracie Abrams, who is a global brand partner of Hourglass Cosmetics. Right, clockwise from top ...

SHOPPING: A £29 primer that prevents your makeup from disappearing and settling into creases is being hailed 'essential if you wear foundation' by those with mature skin.

STARING seductively into the camera, Kim Cattrall looks every inch the star as she fronts iconic beauty brand Charlotte ...

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

Use a concealer to cover blemishes and brighten under your eyes. For a Korean look, choose a light, creamy concealer. Apply a ...

When applying powder, be strategic—focus on key areas like under your eyes and on your T-zone. This approach helps you steer ...

This cult-favorite concealer loved by celebrities and beauty enthusiast alike, is finally on sale — don't miss your chance to ...

Whether you prefer a one-and-done sweep of shadow or to expertly blend multiple shades, this brush is key. Morphe recently ...

As the years go by, our skin undergoes various transformations. With these changes comes the need to adapt our beauty ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...