It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

Do you ever wonder how certain people buy one car and keep it forever? Me also, and this 1968 Mercury Cougar XR-7 is one of those rare machines that seems to bend the years out of shape. Showing just ...

1968 brought the very first revision to the Cougar lineup, though many of the updates were introduced by Mercury specifically to comply with the new safety regulations. However, probably the most ...

WhatIs a Cougar XR7? During the model's 30-year lifespan nearly 3 million Cougars were produced, but the best ones were churned out between 1967 and 1970. Think of the Cougar as Mercury's luxury ...