The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

From lab bench to clinic, discover how a centuries-old superfruit translates into measurable gains in glycemic control, lipid ...

There are many secret messages in company logos you may have missed, and Starbucks is no exception. Logo designers like to incorporate clever visual tricks or less-obvious details into their work. And ...