In the beginning, the ‘Clean Girl Aesthetic’ that was trending on TikTok didn’t bother me. The trend seemed to champion a clean and simple beauty routine that featured minimal makeup (think: dewy skin ...

TikTok is embracing the “downtown girl” aesthetic. Here’s everything you need to know about this New York-inspired style. There are countless videos of fashion tutorials, vlogs and tips on how to ...

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...

TikTok is the latest app that everyone seems to have a love-hate relationship with. On one hand, the social media platform has the ability to change lives: people like Monet McMichael and Golloria ...