Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max ( soon to become HBO Max once again) added a bunch of titles to its streaming lineup at the start of June, giving ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

HBO Max fans are binge-watching every single chapter in this outrageous horror movie franchise and you should too.

like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition. In any event ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

(Indeed, Max’s account ... brand confusion surrounding HBO in the streaming realm goes back years, before Warner Bros. Discovery was formed from Discovery’s acquisition WarnerMedia (previously ...