Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Now known as Max, but initially known as HBO Max ... which the company launched in 2015. Read on for HBO’s reasonings for the name change and how social media has responded to the news.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between Warner Media and Discovery, Inc. in 2022. Here's what we know. The name change is part of a broader effort to ...

The name change represents the streamer's newfound ... Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back ...

Discovery is hopping aboard the meme train following its recent announcement that its streaming app, Max, will be returning ...