Artists like Ra Mi-ran, Park Min-young, Joo Jong-hyuk, Cha Hong, LeoJ, Pony, etc- All-Ceramic Technology, Precise Temperature ...

Viral discourse around skin bleaching has ensued on TikTok. Consumers have been discussing everything from promoting hydroquinone in facials to bleaching creams turning the skin yellow. Black women ...

Co-founded by former Bloomberg fintech executive Leslie Tang, makeup artist Wing Sze Tang and illustrator Gracie Tullio, ...

A shaman in a white hanbok performs a gut ritual deep in the mountains, with cloths filled with Hangeul fluttering in the ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Meet the sexiest hairstylist and makeup artists behind Hollywood's hottest celebrity looks and find out exactly how they stay ...

Swipe them across your face for a quick refresh, press them onto spots that need extra love, or even layer them like a sheet ...

The allure of South Korean 'glass skin' trend is gaining popularity all across the Indian subcontinent. The radiant, poreless, and translucent complexion achieved from a particular K-beauty ritual is ...

Snail mucin, a K-beauty sensation, is revolutionizing skincare with its potent blend of allantoin, glycolic acid, and antioxidants. This natural secretion effectively hydrates, repairs scars, and ...

Jo Min-su was working towards a computer science doctorate at one of South Korea’s best universities when he found his calling: building a better lip gloss. The 30-year-old sat near his booth at Seoul ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Scalp serums are formulated to target the scalp, offering more focused care beyond ...