Influencers, advertising, and trends are always coming up with new ways to apply your makeup. You purchase an item, excited ...

In the video, shared on Instagram on Sept. 10, Angel, 42, films a demo trying out the makeup mask now officially called the Glam Mask, which is custom-molded to her face. "Oh, my God, I'm scared! Oh, ...

Karakeosian suggests applying a dab of shimmer shadow in the inner corners of the eyes and under the brow arch. "This creates a natural lift and youthful light reflection," she says. "Mature eyes ...

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing ...

From primers to setting powders, these products will help your makeup last all day (or night) long, no matter the weather.

When a top celebrity hairdresser revealed the hair habits that make him wince, we were horrified to find out that we were ...

Brett Freedman, a Los Angeles-based celebrity makeup artist, said that as we age, we lose the color in our skin. Adding a ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take on lip kits.

ABC News was given rare access into the world of how Hollywood is already harnessing AI, with the Creative Artists Agency, providing a peek at its white-glove offering to digitally clone some of the ...

An honest review of the Refy Lip Stick, a balm-lick formula with a cushioned applicator that has turned this beauty writer ...

Virginia voters are deciding their next governor and several other statewide contests in Tuesday’s election. Follow this page ...