The real question isn’t whether brand building or performance marketing is more important—it’s how they can work together. As AI, predictive analytics and automation reshape consumer ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

When your management accounting team collaborates with Marketing ... The relationship between Accounting and Marketing is important. If your marketing and accounting teams aren't working together, ...

As many organizations increasingly rely on data to achieve the best outcomes, effective project management has become more important than ever. The best project managers are data-driven themselves: ...

In other words, marketing mix can be said to be a very important marketing tool that consists of all the elements that impact the demand for the products that a firm offers. To elaborate on the ...