As more Americans turn to GLP-1 drugs like Ozempic to lose weight, McDonald’s could see as much as a $428m annual impact to ...

But fans won't be left wanting for much longer as on Tuesday, McDonald's revealed that a revamped version of the Snack Wrap ...

Mike Haracz, who was the manager of culinary innovation for the US menu for four years, has shared his best hacks and tips ...

McDonald's is bringing back its fan-favorite Snack Wrap to US menus on July 10, nine years after discontinuing it. The return ...

As McDonald’s announces the launch of new burger the Big Arch, UK CMO Ben Fox stresses the importance of menu and marketing ...

McDonald's strategy emphasizes its competitive strengths through a "MCD" framework: relevant marketing, core menu development, and the four D's: digital, drive-thru, delivery, and development.

Snack Wraps are returning at a sluggish period for fast-food restaurants. From January through April, U.S. fast-food traffic ...

On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the ...

McDonald’s remains a resilient, cash-generating compounder with a strong moat. Click here to find out why we’re bullish on ...

McDonald’s had been teasing the return of its discontinued Snack Wraps (or something like them) since 2023, and eventually confirmed that the cult-favorite item would be back on menus sometime this ...

From neighborhood diners to upscale bistros, restaurants are facing unprecedented menu planning challenges due to the ...