I am not religious at all, but I like philosophy and science fiction, and fiction. I like these ideas in which we all try to explain with metaphors and with numbers how the universe works. And I think ...

Yet the power of language is often underestimated. Specifically, the immense, mind-changing force of metaphor. Brands should take note. Let’s have a look at some evidence. In 2011, Paul Thibodeau and ...

This is especially true of common metaphors. We use particular figures of speech to discuss certain subjects, often without thinking. In turn, those figures of speech influence how we think about ...