In today’s digital landscape, mobile applications have become essential tools for businesses and individuals alike. With ...

The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the ...

The move allows StackAdapt clients access to Lyft’s in-app ad inventory to serve hyper-localized ads and also leverages Kevel ...

Discord’s mobile app will have video ads starting in June, the company announced today. The initial pilot for the video ads, which Discord calls Video Quests on Mobile, will offer advertisers the ...

The report, ?Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead,? said publishers have hit their stride with mobile in-app revenue growing 1.7 times in ...

Kenshoo has released its latest Mobile App Advertising Trends Report, benchmarking key metrics for mobile app marketers. The report finds that total spend on app marketing across the Kenshoo Gaming ...

Video Quests will start rolling out to mobile users in June. Video Quests will start rolling out to mobile users in June. Jess Weatherbed is a news writer focused on creative industries ...

AppLovin has outperformed competitors like Unity and large tech firms by capturing significant market share in the mobile app ad space. Despite recent short-seller reports, AppLovin's growth ...