AI-driven sentiment analysis will also be crucial in shaping content strategies for sports organizations. By flagging and ...

Health and beauty retailer Superdrug is introducing 500 digital screens across its UK store network to provide customers with ...

Superdrug is introducing around 500 digital screens across its UK store estate as part of its ongoing strategy to modernise its physical retail offering and deliver tailored content to customers in ...

Tariffs are forcing brands to rethink retail media strategy, with new patterns emerging in Amazon and retail media ad spend, ...

Digital media influence in Africa is being shaped more by strategic platform execution than population size, according to a new report released by SquirrelPR on Monday.In a statement announcing the ...

I gave up social media except for work and stopped watching movies and TV shows. At least for now, I don't miss screens for ...

Retail media offers advertisers and publishers another channel to utilise beyond traditional digital and offline media platforms ... and reflect this with an advertising strategy that understands the ...