Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Here are 10 ways meeting and event planners can enhance sales, productivity and learning at their conferences and conventions ...

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term ...

One of the key challenges in L&D is the misconception that measurement, impact and ROI are interchangeable. While these concepts are interrelated, they serve distinct purposes: • Measurement ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Many business leaders feel that AI will change the nature of their business over the next two years, but only a small number ...

Healthcare lease accounting insights: How two organizations got compliant and stay audit-ready all year long Healthcare organizations (HCOs) often hold multiple leases such as those for real estate, ...

Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize ...

Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact "2025 ...