Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Many business leaders feel that AI will change the nature of their business over the next two years, but only a small number ...

The article argues that "Return on Intention" is as vital as ROI, emphasizing that purpose drives long-term success. It proposes leveraging generative AI for "intention mapping," predictive analytics, ...

Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

Here are 10 ways meeting and event planners can enhance sales, productivity and learning at their conferences and conventions ...

Ibotta's shares plummeted after a poor Q4'24 earnings report, missing bottom line consensus by a huge amount. Check out my ...

Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions ...

With an ROI value of $3.603 million 40 years after enrollment, a Stevens undergraduate degree ranks No. 9 nationally.

For food manufacturers, environmental, social, and governance (ESG) initiatives are no longer just nice-to-haves — pressures from regulatory requirements, consumer demands for sustainable products, ...

New open-source evaluation framework quantifies RAG pipeline performance with scientific metrics, helping enterprises cut through the AI hype cycle with objective measurements.

Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term ...