To accurately measure ROI, you must define clear conversion goals. These goals might include sales, lead generation, form submissions, or even specific page views. Without defined goals, measuring the ...

A new survey of the healthcare C-Suite finds that different executives have different ideas on governance. And they’re not sure about ROI, either.

Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it? By Tamsin MackayJohannesburg, 03 Apr 2025Plaxcidiah Muzembe, Debtsource Security ...

In the latest GamesBeat LIVE, Xsolla's Berkley Egenes talks about the future of game monetization and how DTC has changed the game.

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at ...

Among the key findings: brand lift studies show +14.5% increases in purchase intent, +16.5% boosts in brand affinity, and +12% growth in favorability. Website visits surged by 51% in a campaign for an ...

In the new modern digital era, legacy systems remain the backbone of many organizations, yet their maintenance incurs high costs. As technology advances, businesses must modernize applications to stay ...

Is your professional learning driving real impact? Too often, professional learning planning relies on intuition, assumptions, and misaligned goals. How can we design, implement, and evaluate PL ...

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...