Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

How do you determine whether AI, automation, or any emerging tool is worth the investment? The answer isn't as complicated as ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the metrics and indicators they track, along with a comprehensive guide to ...

One of the key challenges in L&D is the misconception that measurement, impact and ROI are interchangeable. While these concepts are interrelated, they serve distinct purposes: • Measurement ...

Here are 10 ways meeting and event planners can enhance sales, productivity and learning at their conferences and conventions ...

What metrics do business and tech leaders trust for measuring ROI on dataops, data governance, and data security? We asked ...

Several studies released in the past two months present different perspectives on marketing accountability, measurements, and ROI. This week Lenskold Group and Marketing Profs add to the list with our ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...

The basic formula for Loyalty ROI is straightforward: Gain from investment minus cost of investment, divided by cost of ...

Intelligent automation platforms promise speed, efficiency, and smarter decision-making for the modern insurance enterprise.

By providing advertisers with the objective, third-party incremental measurement available from Measured, premium video advertising can finally get the credit it deserves for delivering on brands ...