With one more season of high school football ahead for the LSU-committed Tristen Keys, the top wide receiver recruit in the ...

According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

5-Star LSU Commit Posts Two-Word Message After Massive NIL Deal Revealed originally appeared on Athlon Sports.

Five-star recruit Tristen Keys made some NIL noise this week by inking a new deal with Adidas. The partnership, while ...

The Marist and Grayson High School stars just signed with Adidas. The NIL deals mean the players will get paid to play this ...

Marist’s Kate Harpring and Grayson’s Caleb Holt are among eight high school basketball players that Adidas recently signed to NIL deals. The other six, all elite college prospects, are Bruce ...

NIL has made national news for the impact on ... Brooks Holton / USA TODAY NETWORK Adidas is making a conscious effort as a brand to endorse both already established stars and the up-and-coming ...

It isn't uncommon for a player, whether it be basketball or football, to be offered a massive payday before playing a single ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

While Nike has been UT's apparel provider since 2014, the university is exploring options like Adidas and Under Armour to potentially increase revenue. In the NIL era, player pay is a top priority ...

It’s here, among other appreciative sneakerheads, that the Adidas Climacool sneaker lives up to its tagline: “Made like nothing, feels like nothing, looks like nothing.” 1/9 Most at home in ...