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Perhaps that's why Microsoft Bing is now giving people free access to Sora with its own version of the AI video generator.

Bing Video Creator will come to desktops and Copilot Search but for now it is only on the Bing Search mobile app.

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Microsoft's new Bing Video Creator is a free tool in the Bing mobile app powered by OpenAI's text-to-video AI model Sora.

For the first time, OpenAI's Sora video generator will be available for free as it comes to the Microsoft Bing app.