When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney has been at the center of growing backlash after fronting a controversial new campaign from the popular ...

President Donald Trump praised the recent American Eagle jeans ad starring Sydney Sweeney, hailing it for not being 'WOKE.' I ...

The president called her much-debated jeans campaign the “HOTTEST” ad out there, which seemed to start a stock rally.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

Donald Trump has praised Sydney Sweeney's American Eagle ads after reports that the 'Euphoria' registered to vote Republican.

American Eagle Outfitters Inc. shares surged after US President Donald Trump came out in support of a controversial ad from ...

President Donald Trump slammed the Bud Light/Dylan Mulvaney ads from 2023, but had a surprising message about the Sydney ...

Former President Donald Trump turned heads once again this week with a viral Truth Social post that praised actress Sydney ...

Trump’s approval came after the “Euphoria” and “White Lotus” actress revealed that she is a registered Republican voter.

President Trump called Sydney Sweeney's controversial American Eagle jeans ad campaign 'fantastic' upon learning she is a ...

Donald Trump appeared delighted when he found out that Sydney Sweeney is reportedly a registered Republican amid continued ...