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Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.
Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.
To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...
New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.
State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...
With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...
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