Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

WK Kellogg—whose brands include Froot Loops, Frosted Flakes and Rice Krispies—was spun off from Kellogg in 2023, a move that separated its North American cereal business from its remaining global ...

Ferrero’s $3.1bn acquisition folds Froot Loops and Frosted Flakes into its candy empire, proving breakfast and dessert are a ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Business quiz! Chip maker Nvidia made headlines this week after the company: a) announced a partnership with Campbell’s to create SoupGPT, a line of ready-to-soups that use AI and facial recognition ...

Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack ...

Italian candy maker Ferrero has agreed to purchase U.S. cereal company WK Kellogg Co. in a $3.1 billion transaction, ...

This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American ...

This acquisition represents an important step in the expansion and growth of Ferrero's portfolio in North America.

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...