Summer's winding down, and that means Apple's big annual keynote is just around the corner, promising exciting new announcements about the iPhone 17 line-up, new Apple Watches, and more. While Apple hasn't revealed the rollout's full schedule yet,

Apple is preparing for its next major smartphone launch, and attention is already turning toward the iPhone 17 Pro Max. The device will lead the iPhone 17 series, which is expected to include multiple models such as the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and the top-tier iPhone 17 Pro Max.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

Apple is expected to unveil the iPhone 17 lineup soon, with leaks hinting at new models, updated devices, and a possible surprise launch.

As is typical with the feature gap between standard and pro models, rumors suggest the iPhone 17 Pro and Pro Max (as well as the Air) will get the newest A19 chip, while the regular iPhone 17 will get the same A18 chip that powered last year's iPhone 16.