When the NBA returns to NBC next season, one of the network's signature voices will be back – sort of. NBC announced former ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

NBC Sports will use an AI-generated version of legendary announcer Jim Fagan’s voice in its upcoming NBA coverage ...

Michael Jordan is returning to the NBA. Announced on Monday, the six-time NBA champion was revealed as the newest special ...

This fall, the NBA will return to NBC for the first time in more than 20 years, and the network is working hard to recall the ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

Michael Jordan is returning to NBC - but not as a player, as a special contributor to NBC Sports' NBA coverage beginning this ...

As for real human beings, NBC has made a number of hires to fill out its studio and broadcasting booth. With in-house play-by-play men Mike Tirico and Noah Eagle already on hand, the network has ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.