Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Owosso's Eli Worthington dominated the competition at New Balance Nationals, winning by six feet while also placing ninth in ...

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Hot off of dropping the 1906L sneaker loafer last year, New Balance is back with another hybrid design.

Westford's Ryan Kyle was named Gatorade's Boys Track and Field Athlete of the Year, Medfield's star FOGO Johnny Olenik ...

Vanguard’s “How America Saves” report on the state of 401(k) participation is now in its 24th year, and for the moment, all ...

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

From tees and shorts to running shoes, there's plenty of great deals to shop at New Balance. For instance, the New Balance ...