Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Rare Beauty’s new Rare Eau de Parfum is a warm, spicy gourmand with a hint of musk that Gomez and the team have been ...

Benny Blanco confessed to wearing Selena Gomez's perfume "all over" to remember his love. See the sweet moment.

Selena Gomez teased the future of Rare Beauty amid online speculation that the Only Murders in the Building star may have ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Rare Beauty is taking its first swing at fine fragrance — and it’s hard to miss, especially if you’ve walked past a ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or paired with a Fragrance Layering Balm to make the scent your own.

It's no secret that Selena Gomez and Benny Blanco love spending time together in the kitchen, and they recently shared one of ...

Fans speculate Taylor Swift wore Selena Gomez’s Rare Beauty lipstick while previewing her album The Life of a Showgirl on New ...

Chances are you’ve seen your favorite celebrities make waves in places beyond the stage and movie screen. Hollywood’s most ...

Selena Gomez celebrated Rare Beauty’s first Eau de Parfum launch in Santa Monica, looking thrilled as she met the Love Island ...

Selena Gomez's beauty brand, Rare Beauty, just launched its first perfume - here's why it's making positive waves within the world of beauty inclusivity.