Apple is slated to roll out a suite of new features for iPhone users that could mean big changes – and challenges – for ...

Push Digital Group is launching a suite of AI enhancements to its advertising operations -- a significant step toward wider ...

Using the right communications solutions to reach voters on their mobile phones, where they spend most of their time, is ...

Political veterans are already finding ways to put generative AI to use, but they’re also approaching it with caution.

Political creatives and media buyers are racing to keep up with the rapid spread of AI-generated digital advertising.

After 14 years at Lake Research Partners, pollster Jonathan Voss is going out on his own with a new approach to survey ...

A major issue is that AI doesn’t remember details well. It trends toward generic insights, even when you prompt it with clear guidelines.

Political advertisers on both sides of the aisle are falling short on digital investment, but Republicans are ahead of the curb when it comes to building a year-round presence online, according to a ...

You’ve probably heard of the Dead Internet Theory, which is the idea that most content online is now generated by bots. Here’s my twist: the Dead Persuadable Voter Theory. Undecided voters aren’t ...