Traffic-starved pubs are hopeful their audience data will fuel advertising’s automated future – if only they can wrest ...
AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering ...
The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. Net profit increased ...
According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% ...
Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, ...
New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.
The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...
Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic ...
Magnite says it’s not mad at The Trade Desk for prioritizing OpenPath or labeling all supply-side platforms as “resellers.” ...
Before Warner Bros. Discovery’s Q3 earnings call even began on Thursday, the investor relations team made it clear that ...
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.
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