But in a world of hundreds of touchpoints and millisecond decisions, the brands building durable equity are those with ownable design systems – not just a great creative.

FIFA has struck a deal with India's Zee Entertainment to broadcast the 2026 and the 2030 World Cup in the country, ending a ...

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success. To continue enjoying this content, please sign in below. You ...

Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand and India’s gold-import anxieties into a timely exchange proposition. To continue enjoying this content, please sign ...

C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.

As Cannes Lions Health & Wellness jury president, Ogilvy India’s chief creative officer says strong ideas, not just business metrics, must lead judging. To continue enjoying this content, please sign ...

A new State of AI in Customer Engagement report reveals that while 37% of Indian brands have made AI central to engagement, 79% struggle to scale it effectively. To continue enjoying this content, ...

SIDE 2026’s report claims that the country generated $328 billion in digitally delivered trade and is home to the world's second-largest AI talent pool. To continue enjoying this content, please sign ...

Public relations, or PR, operates across stakeholder groups and communities, and has become increasingly central to business decision-making. According to the Cision and PRWeek 2025 Comms Report, 84% ...

Hakuhodo has been appointed as the creative partner for Jindal Stainless. As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, ...

OREO has announced its first-ever global snacking partnership with BTS, unveiling the Limited Edition OREO & BTS Cookies across more than 80 markets. The collaboration combines product innovation, ...

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign. To continue enjoying this content, ...